Find out where your ad budget is leaking, for free
Send me your Google Ads or Meta Ads account and I'll personally review it. You'll get a written summary of wasted spend, tracking gaps and the fixes most likely to lower your cost per lead.
Six areas where budgets usually leak
Every audit is done by me personally, not by an automated tool.
Wasted spend
Search terms, placements and audiences you're paying for that never convert.
Conversion tracking
Whether Google and Meta are counting real leads and sales, or optimising on bad data.
Account structure
Campaigns, ad groups and audiences that compete with each other or split budget too thinly.
Bidding and budgets
Whether your bid strategy and budget split match your goals and cost per lead.
Ads and creative
Copy, offers and creative fatigue, and which angles are worth testing next.
Landing pages
Whether the pages your ads point to match the promise and make it easy to enquire.
A clear, honest report you can act on
- A written summary. Clear findings in plain English, not a 90-page automated export.
- Prioritised fixes. What to change first, second and third, ranked by likely impact.
- Quick wins. Changes you can make straight away, whether or not we work together.
- An optional walkthrough call. A 30-minute call to go through the findings and answer your questions.
- HighBrand searches are being claimed by Performance Max, so Search reports look weaker than they are.
- HighThe lead form conversion fires twice, so Google is bidding on inflated results.
- MediumThree Meta ad sets target overlapping audiences and are bidding against each other.
- MediumThe best-performing ads have run for over 90 days without new creative.
- LowAd copy doesn't mention the offer shown on the landing page.
Tell me about your ads
It takes about a minute. I'll reply with next steps and how to share read-only access.
What clients and colleagues say
Recommendations from my LinkedIn profile, quoted word for word.
Zehra ran our Meta ads and social media, and she nailed it. She understood our audience right away and created campaigns that actually got people engaging, and turning into real leads. She’s proactive, easy to collaborate with!
I've had the pleasure of working with Zehra, and I can confidently say she is a driven, detail-oriented professional with a knack for problem-solving and execution. ... For businesses looking for someone who can blend execution with a problem-solving mindset, Zehra is a fantastic asset. She's hardworking, resourceful, and committed to delivering results. I highly recommend her!
Zehra is a very committed social media manager and has created a number of campaigns, Google ads and Facebook campaign.
Questions about the free audit
Is the audit really free?
Yes. There's no charge and no obligation. If your account is in good shape, I'll tell you so.
What access do you need?
Read-only access to your Google Ads account or Meta ad account is enough. You can remove it at any time, and nothing is changed without your agreement.
How long does it take?
You'll usually receive your written summary within 3 working days of granting access.
Which platforms do you audit?
Google Ads and Meta Ads (Facebook and Instagram). I can also review TikTok, Snapchat or LinkedIn campaigns on request.
Will you try to sell me something?
No sales pitch. The audit is useful on its own. If you'd like help putting the fixes in place, we can talk about it, but there's no pressure.
Prefer to talk first?
Book a free 30-minute call instead. No sales pitch, just straight answers about your ads.