Google Ads and Meta Ads management, on the platforms where your customers buy
Google and Meta are the core of most accounts I run: Google captures people already searching for what you sell, and Meta reaches the people who will buy but aren't searching yet. Where your customers spend their time elsewhere, I add TikTok, Snapchat or LinkedIn. You work with me directly, not an account manager passing notes to a junior.
Google Ads and Meta Ads, managed properly
Most of my paid media work runs on these two platforms. Explore each one in detail, or keep reading for how I plan and run paid ads across every channel.
Google Ads
Capture people already searching for what you sell, with Search, Performance Max, Shopping and YouTube.
Explore Google Ads managementCore platformMeta Ads
Reach buyers on Facebook and Instagram before they start searching, with lead generation and sales campaigns.
Explore Meta Ads managementDoes this sound familiar?
Most of the ad accounts I'm asked to look at have the same handful of problems. None of them are fixed by spending more.
Talk it through- You spend every month but can't say which ads produce paying customers.
- You're on a platform because a competitor is, not because your buyers are there.
- Leads come in, but most are the wrong people or never answer the phone.
- Your reports are full of impressions and reach, with nothing about cost per enquiry.
- Tracking is half set up, so the platforms are optimising on bad data.
What's included in ads management
Every account starts with the plumbing. If tracking is wrong, every decision made after it is wrong too.
Tracking and conversion setup
Google Ads conversion tracking, GA4 events, Meta Pixel and Conversions API, plus TikTok and Snap pixels where needed, checked end to end before any budget goes live.
Google Ads
Search, Performance Max, Display and YouTube campaigns with tight keyword control, negative keyword lists, remarketing and ad copy written for intent.
Meta Ads (Facebook and Instagram)
Lead generation, sales and awareness campaigns with audience and creative testing built in, so the account learns what works instead of guessing.
TikTok, Snapchat and LinkedIn Ads
Added when your buyers are there: TikTok and Snapchat for younger, discovery-led audiences, LinkedIn for B2B and professional decision makers.
Platform and budget planning
Budget split across platforms based on how your customers research and buy, then moved monthly towards whatever produces the cheapest quality leads.
Creative direction
Ad angles and briefs based on what the data shows, plus design and video through my creative service if you need it.
Weekly optimisation
Budgets, bids, audiences and ads adjusted every week against cost per lead and cost per sale.
Reporting you can read
A monthly report covering spend, leads, cost per lead, lead quality and what changes next month, across every platform in one place.
The right platform mix for how your customers buy
Google and Meta form the base of almost every plan. The rest depends on your buyers: who they are, where they spend their time and how long they take to decide. I'll recommend a mix on our first call, and I won't push a platform that doesn't suit your business.
Google Ads
Captures existing demand. Search, Performance Max and YouTube put you in front of people actively looking for what you sell.
Best for: Urgent and high-intent services, local businesses, training providers and e-commerce.
Explore Google Ads managementMeta Ads
Creates demand. Facebook and Instagram reach people before they start searching, using interests, lookalike audiences and retargeting.
Best for: Courses, local services, visual products, events and instant lead forms.
Explore Meta Ads managementTikTok Ads
Short-form video for discovery-led buying, where people find products while scrolling rather than searching.
Best for: Younger audiences, beauty, fashion, food and consumer brands.
Snapchat Ads
Full-screen vertical ads reaching younger audiences who are often harder to reach on other platforms.
Best for: Under-25 audiences, apps, events, food and local offers.
LinkedIn Ads
Targeting by job title, industry and company size. Clicks cost more, but lead value is usually far higher.
Best for: B2B services, recruitment, professional training and high-value offers.
How we'll work together
A clear process, so you always know what's happening and why.
Free strategy call
30 minutes on your goals, customers, current results and budget. You'll leave with useful ideas whether we work together or not.
Audit and tracking check
I review your ad accounts, landing pages and tracking, and fix what's broken before scaling anything.
Platform mix and build
The right platforms for your buyers, campaign structure, audiences, budgets and first creative angles, agreed with you before launch.
Launch and test
The first four to six weeks are about finding the audiences and messages that convert, so expect deliberate testing.
Optimise and scale
Budget moves towards the platforms and campaigns that produce leads at the right cost, and away from those that don't.
Recent paid ads results
Real results from Meta Ads Manager and Google Ads accounts I've managed for businesses in the UK and the US. Each screenshot is taken straight from the account.
Meta Ads results
1,215 leads from $51.6K in spend
Instant form and prospecting campaigns across 11 cities in Florida, Georgia and Texas, October 2024 to February 2025.
1,847 online sales at $25.08 each
Meta sales campaigns for a US online retailer, July to December 2024.
1,233 leads at $9.73 each
Cold-audience lead campaigns for a US life insurance adviser, November 2024 to February 2025.
830 implant and Invisalign leads at £10.72
Facebook and Instagram lead forms for implants and Invisalign, September 2024 to February 2025.
596 patient leads from $18.9K in spend
Lead forms and website booking funnels for a US neuropathy clinic.
1,038 course leads at £1.85 each
Seasonal instant form campaign for a UK apprenticeship and adult learning provider.
Google Ads results
1,460 conversions at $10.80 each
Google Ads campaigns including YouTube video, January to April 2024.
886 conversions at $8.82 each
Google Ads campaigns for a power sports dealership, August to November 2024.
534 conversions at a 10.4% conversion rate
Google Search and Performance Max campaigns, December 2025 to November 2026.
493 conversions at $10.50 each
Performance Max and YouTube video campaigns, January to April 2024.
351 conversions at $8.27 each
Google Ads for a dental practice, August to November 2024.
215 conversions from 4,380 clicks
Long-running Google Ads account in a high-value, competitive sector, November 2022 to November 2024.
Figures taken directly from Meta Ads Manager and Google Ads, shown in each account's own currency. Client names withheld for confidentiality. See the full portfolio
What clients and colleagues say
Recommendations from my LinkedIn profile, quoted word for word.
Zehra ran our Meta ads and social media, and she nailed it. She understood our audience right away and created campaigns that actually got people engaging, and turning into real leads. She’s proactive, easy to collaborate with!
I've had the pleasure of working with Zehra, and I can confidently say she is a driven, detail-oriented professional with a knack for problem-solving and execution. ... For businesses looking for someone who can blend execution with a problem-solving mindset, Zehra is a fantastic asset. She's hardworking, resourceful, and committed to delivering results. I highly recommend her!
Zehra is a very committed social media manager and has created a number of campaigns, Google ads and Facebook campaign.
Is this the right fit?
A good fit if you are
- Service businesses, training providers, clinics, salons and e-commerce brands that need leads or sales
- Businesses with a monthly ad budget ready to invest and test
- Owners who want honest numbers and a clear plan, even when the news isn't good
- Teams with someone who can follow up leads quickly
Probably not right for
- Anyone expecting guaranteed results in the first week
- Businesses without a clear offer or a way to handle enquiries
- Budgets too small to give the platforms enough data to learn
Ways to work together
Management fees are separate from ad spend, which you pay directly to Google, Meta or the relevant platform. Every engagement is quoted on scope after a free call, so you only pay for what your business needs.
Ads audit
A full review of your ad accounts, tracking and landing pages, with a prioritised list of fixes.
Single platform
Google Ads or Meta Ads, set up, managed weekly and reported monthly.
Multi-platform
Google and Meta together, plus TikTok, Snapchat or LinkedIn where they suit your buyers, run as one plan with shared tracking and reporting.
Zehra Jabeen
I'm Zehra Jabeen, a digital marketing consultant with an MBA in Marketing and 8+ years of hands-on experience. I've managed $2M+ in ad spend, mainly across Google and Meta, with TikTok, Snapchat and LinkedIn where they suit the audience. I work day to day with education and training providers, beauty and wellbeing businesses, e-commerce brands and B2B suppliers. You deal with me directly from the first call to the monthly report.
Frequently asked questions
Should I run Google Ads or Meta Ads?
Google Ads reaches people already searching for what you sell, so it suits urgent or high-intent services. Meta Ads creates demand among people who aren't searching yet and works well for visual offers, courses and local services. Most businesses get the best results from both, but I'll tell you honestly if one is enough.
Do I need TikTok, Snapchat or LinkedIn Ads?
Only if your buyers are there. TikTok and Snapchat work well for younger, discovery-led audiences and consumer brands. LinkedIn suits B2B, recruitment and professional training, where a higher cost per click is offset by a much higher lead value. I add them when the data or your audience supports it, not by default.
How much should I spend on Google or Meta Ads?
It depends on your cost per lead and how many leads you need. As a starting point, the budget should be enough to produce at least 30 to 50 conversions a month so each platform has enough data to learn. On a free call I'll give you a realistic figure for your sector and goals.
How quickly will I see results from paid ads?
Google Ads often produces enquiries within days because people are already searching. Meta and other social platforms usually need a two to six week testing phase before cost per lead settles.
Do I keep ownership of my ad accounts?
Yes. Your ad accounts, pixels and data stay in your business's name. I'm added as a partner or user, so you keep full access if we stop working together.
Can you take over campaigns another agency set up?
Yes. Most accounts I take on already exist. I start with an audit, keep what's working and rebuild what isn't, rather than wiping the history the platform has learned from.
Do you work with businesses outside the UK?
Yes. I run campaigns for businesses in the UK, the UAE and the US, with calls and reporting arranged around your working hours.
Useful reading
Find out which platforms your ads should be on
Book a free 30-minute call. I'll look at your current setup and your customers, and give you straight answers on where your budget should go.