Google Ads management that turns searches into customers
People searching on Google already know what they want. I build and manage Search, Performance Max, Shopping and YouTube campaigns that put your business in front of them at the right moment, and I judge every campaign by cost per lead and cost per sale, not clicks.
Where Google Ads budgets usually leak
Most accounts I audit are paying for clicks that were never going to convert. These are the usual culprits.
Talk it through- Your ads show for search terms that have nothing to do with what you sell.
- Performance Max is taking credit for sales your brand searches would have won anyway.
- Conversion tracking counts page views or duplicate actions, so Google optimises for the wrong thing.
- Cost per click keeps rising while the conversion rate stays flat.
- Ads promise one thing and the landing page talks about another.
What's included in Google Ads management
Built on clean tracking and tight control, then improved every week.
Account audit and tracking
Conversion actions, GA4 and offline lead imports checked end to end, so Google learns from real enquiries and sales.
Search campaigns
Keyword research by intent, sensible match types, tight ad groups and ongoing negative keyword management to cut wasted spend.
Performance Max
Asset groups, audience signals and brand exclusions set up properly, so PMax adds new customers instead of cannibalising Search.
Shopping and Merchant Center
Product feed optimisation and Shopping campaigns for e-commerce brands, with budgets weighted to your best-selling products.
YouTube video ads
Video campaigns for awareness and lead generation, measured on view rate, engagement and the conversions they drive.
Display and remarketing
Remarketing to people who visited but didn't enquire, often the cheapest conversions in the account.
Landing page recommendations
Clear, practical changes to the pages your ads point to, because the click is only half of the job.
Weekly optimisation and reporting
Bids, budgets, search terms and ads reviewed every week, with a plain-English monthly report.
How we'll work together
A clear process, so you always know what's happening and why.
Free ads audit
I review your account, tracking and landing pages and send you a written summary of what to fix first.
Strategy call
We agree goals, target cost per lead and budget, and I explain exactly what I'd change and why.
Fix and rebuild
Tracking first, then campaign structure, keywords, negatives and ads, keeping the history that's worth keeping.
Launch and test
New campaigns go live with deliberate tests on bidding, match types and ad copy.
Optimise and scale
Budget moves towards the campaigns and keywords that produce leads at the right cost.
Recent Google Ads results
Real results from Google Ads accounts I've managed. Each screenshot is taken straight from the account.
1,460 conversions at $10.80 each
Google Ads campaigns including YouTube video, January to April 2024.
886 conversions at $8.82 each
Google Ads campaigns for a power sports dealership, August to November 2024.
534 conversions at a 10.4% conversion rate
Google Search and Performance Max campaigns, December 2025 to November 2026.
493 conversions at $10.50 each
Performance Max and YouTube video campaigns, January to April 2024.
351 conversions at $8.27 each
Google Ads for a dental practice, August to November 2024.
215 conversions from 4,380 clicks
Long-running Google Ads account in a high-value, competitive sector, November 2022 to November 2024.
Figures taken directly from the ad accounts, shown in each account's own currency. Client names withheld for confidentiality. See the full portfolio
What clients and colleagues say
Recommendations from my LinkedIn profile, quoted word for word.
I've had the pleasure of working with Zehra, and I can confidently say she is a driven, detail-oriented professional with a knack for problem-solving and execution. ... For businesses looking for someone who can blend execution with a problem-solving mindset, Zehra is a fantastic asset. She's hardworking, resourceful, and committed to delivering results. I highly recommend her!
Zehra is a very committed social media manager and has created a number of campaigns, Google ads and Facebook campaign.
Zehra ran our Meta ads and social media, and she nailed it. She understood our audience right away and created campaigns that actually got people engaging, and turning into real leads. She’s proactive, easy to collaborate with!
Is this the right fit?
A good fit if you are
- Service businesses, training providers, clinics and e-commerce brands with people already searching for what they sell
- Businesses with a monthly ad budget ready to invest and test
- Owners who want to know what each lead and sale costs
- Teams who can follow up enquiries quickly
Probably not right for
- Products nobody searches for yet (Meta Ads usually suits these better)
- Anyone expecting page-one ads for every keyword on a tiny budget
- Businesses without a way to handle enquiries
Ways to work together
Management fees are separate from ad spend, which you pay directly to Google. Every engagement is quoted on scope after a free call, so you only pay for what your business needs.
Google Ads audit
A detailed review of your account, tracking and landing pages with a prioritised fix list.
Google Ads management
Search, Performance Max, Shopping and YouTube managed weekly and reported monthly.
Google and Meta together
Both core platforms run as one plan, with shared tracking and one report.
Zehra Jabeen
I'm Zehra Jabeen, a digital marketing consultant with an MBA in Marketing and 8+ years of hands-on experience. I've managed $2M+ in ad spend, mainly across Google and Meta, with TikTok, Snapchat and LinkedIn where they suit the audience. I work day to day with education and training providers, beauty and wellbeing businesses, e-commerce brands and B2B suppliers. You deal with me directly from the first call to the monthly report.
Frequently asked questions
How much should I spend on Google Ads?
Enough to buy a meaningful number of clicks on your main keywords every day. That depends on your sector's cost per click and how many leads you need. After the audit I'll give you a realistic starting budget and the cost per lead you can expect.
How quickly does Google Ads work?
Search campaigns often produce enquiries within days because people are already looking. Performance Max and YouTube usually need a few weeks of data before results settle.
Should I use Search or Performance Max?
Usually both, set up so they don't compete. Search gives you control over exactly which queries you pay for. Performance Max reaches people across YouTube, Display, Gmail and Discover. I set brand exclusions and track each one separately so you can see what PMax really adds.
Do you manage Google Shopping campaigns?
Yes. For e-commerce brands I optimise the Merchant Center product feed and run Shopping and Performance Max campaigns weighted towards your most profitable products.
What's a good cost per lead on Google Ads?
It depends heavily on the sector and the value of a customer. Across the accounts in my portfolio, cost per conversion ranges from under $9 for dental and power sports to over $60 for mortgages. The right target is whatever keeps your cost per customer profitable.
Can you fix an account another agency set up?
Yes. Most accounts I take on already exist. I keep what's working, rebuild what isn't and protect the conversion history Google has already learned from.
Do I keep ownership of my Google Ads account?
Always. The account, data and billing stay in your name. I'm added as a manager, so you keep full access whatever happens.
Find out where your Google Ads budget is leaking
Get a free audit of your account, or book a 30-minute call. Either way, you'll get straight answers on what to change first.
Media Buying (Paid Marketing) – Meta & Google Ads for Maximum ROI
In the competitive digital space, paid advertising is the key to scaling your business fast—but only if done right. I specialize in high-ROI media buying across Meta (Facebook & Instagram) Ads and Google Ads, helping businesses generate quality leads, increase conversions, and maximize profits.
Why Choose My Paid Advertising Strategies?
✅ High-Performance Meta Ads – I create and manage data-driven Facebook & Instagram campaigns that target the right audience, boost engagement, and drive sales. With precise audience segmentation, A/B testing, and retargeting strategies, I ensure every dollar spent works efficiently.
✅ Google Ads That Convert – Whether it’s Search Ads, Display Ads, YouTube Ads, or Performance Max, I optimize campaigns to increase visibility, drive qualified traffic, and enhance conversion rates. From keyword research to ad copy and bidding strategies, I make sure your ads outperform competitors.
✅ Full-Funnel Optimization – Running ads is just one part of the puzzle. I optimize landing pages, ad creatives, and conversion tracking to ensure seamless customer journeys and higher ROI.
✅ Cost-Effective Scaling – I don’t just set and forget campaigns. I analyze performance, refine strategies, and scale ad spend strategically—maximizing growth while keeping acquisition costs low.
✅ Advanced Retargeting & Automation – I leverage Meta Pixel, Google Tag Manager, and CRM integrations to track user behavior and set up high-converting retargeting campaigns, bringing back lost leads and increasing repeat sales.
Get More Leads & Sales with Expert Media Buying
If you’re tired of wasting budget on ineffective ads, let’s turn things around. With proven strategies, in-depth data analysis, and continuous optimization, I help businesses scale profitably through Meta and Google Ads.
📢 Ready to grow? Let’s build your high-ROI ad strategy today!
Book a Free Strategy Call Today
Turning marketing Spend into Profitable Results