Portfolio
Marketing portfolio: real results from real ad accounts
Leads, sales and cost per result from Meta Ads, Google Ads and SEO work for businesses in the UK and the US. Every figure comes straight from the ad platform or analytics account, with client names withheld.
$2M+ad spend managed
8+ yearsin digital marketing
8+ yearsin digital marketing
$2M+ad spend managed
40results shown
UK + USclients
Paid social
Meta Ads results
Facebook and Instagram campaigns for lead generation and online sales, from dental practices and clinics to home services, finance and e-commerce.
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Artificial turf installer1,215 leads from $51.6K in spend
$42.45cost per lead
2.88Mimpressions
Lead forms across 11 cities in Florida, Georgia and Texas. Oct 2024 to Feb 2025.
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E-commerce brand1,847 online sales at $25.08 each
$46.3Kad spend
5 monthsJul to Dec 2024
Meta sales campaigns for a US online retailer.
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Home services1,893 leads and bookings at $6.56 each
$12.4Kad spend
333Kimpressions
Lead form and website booking campaigns with audience testing.
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Financial services1,233 leads at $9.73 each
$12Kad spend
5.17%click-through rate
Cold-audience lead campaigns for a US life insurance adviser. Nov 2024 to Feb 2025.
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UK training provider1,038 course leads at £1.85 each
£1.9Kad spend
114Kpeople reached
Seasonal instant form campaign for an apprenticeship and adult learning provider.
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UK dental practice830 implant and Invisalign leads at £10.72
£8.9Kad spend
£8.95per implant lead
Facebook and Instagram lead forms. Sep 2024 to Feb 2025.
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Neuropathy clinic596 patient leads at $31.65 each
$18.9Kad spend
608Kimpressions
Lead forms and website booking funnels for a US clinic.
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Cash property buyer505 seller leads at $9.75 each
$4.9Kad spend
3.15%click-through rate
Lead form campaigns for a US home buying company.
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Artificial grass company419 leads at $27.35 each
$11.5Kad spend
415Kimpressions
Prospecting lead forms with broad and interest audiences. Oct 2024 to Feb 2025.
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Real estate recruitment283 agent leads at $17.97 each
$5.1Kad spend
302Kimpressions
Lead forms and landing pages recruiting real estate agents. Dec 2024 to Feb 2025.
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UK cosmetic dentistry242 Invisalign and bonding leads at £23.62
£5.7Kad spend
170Kpeople reached
Single campaign for Invisalign and composite bonding. Oct 2024 to Feb 2025.
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Coral and aquarium store232 leads at $7.24 each
$1.7Kad spend
5.72%click-through rate
Lead form and conversion campaigns.
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UK dental practice215 implant and Invisalign leads at £29.26
£6.3Kad spend
112Kpeople reached
Implant and Invisalign lead campaigns. Nov 2024 to Feb 2025.
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Home improvement company105 window and roofing leads at $40.43
$4.2Kad spend
663Kimpressions
Lead forms and landing pages. Dec 2024 to Feb 2025.
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Roofing and windows contractor81 leads in one month at $38.36
$3.1Kad spend
554Kimpressions
Lead form campaigns, January 2025.
Paid search
Google Ads results
Search, Performance Max, Display and YouTube campaigns that capture people already looking for what my clients sell.
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Real estate training1,460 conversions at $10.80 each
$15.8Kad spend
28.8%video view rate
Google Ads including YouTube video. Jan to Apr 2024.
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Power sports dealer886 conversions at $8.82 each
$7.81Kad spend
90 daysAug to Nov 2024
Google Ads for a power sports dealership.
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UK training provider534 conversions at a 10.4% conversion rate
£8.97cost per conversion
£4.8Kad spend
Search and Performance Max. Dec 2025 to Nov 2026.
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Welding training institute493 conversions at $10.50 each
$5.17Kad spend
23.3%video view rate
Performance Max and YouTube. Jan to Apr 2024.
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UK beauty salon356 conversions from £10.9K in spend
£0.70average cost per click
251Kimpressions
Ongoing Google Ads account. Aug 2024 to Nov 2026.
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Dental services351 conversions at $8.27 each
$2.9Kad spend
90 daysAug to Nov 2024
Google Ads for a dental practice.
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UK beauty training academy204 conversions at £16.74 each
£3.4Kad spend
4,219clicks
Search and Performance Max for short courses. Jan to Nov 2026.
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Mortgage broker215 conversions from 4,380 clicks
$62.32cost per conversion
$13.4Kad spend
Long-running account in a competitive sector. Nov 2022 to Nov 2024.
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Cryotherapy clinic78 bookings from 1,120 clicks
$35.67cost per conversion
$2.78Kad spend
Google Ads for a cryotherapy studio. Aug to Nov 2024.
Organic search
SEO results
Organic traffic, clicks and rankings from Google Search Console and Google Analytics for e-commerce, local and service businesses.
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UK wheels retailer983 organic clicks in 28 days
34.6Kimpressions
15.4average position
Google Search Console, 28 days.
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Fitness equipment store537 clicks at an average position of 9.2
10.9Kimpressions
4.9%click-through rate
Google Search Console, 3 months.
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Church furniture retailer3,300 website users in 90 days
3.2Knew users
90 daysNov 2024 to Feb 2025
Google Analytics, 90 days.
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Client website492 clicks at a 5.4% click-through rate
9.05Kimpressions
16.2average position
Google Search Console, 28 days.
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Client website379 clicks from 20.2K impressions
1.9%click-through rate
18.6average position
Google Search Console, 3 months.
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Client website759 website users in 90 days
755new users
90 daysNov 2024 to Feb 2025
Google Analytics, 90 days.
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Client website16.1K search impressions in 28 days
63clicks
30.2average position
Google Search Console, 28 days.
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Drinks brand5.7K search impressions in 28 days
62clicks
72.8average position
Google Search Console, 28 days, early growth.
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Therapy practice897 impressions at a 5.5% click-through rate
49clicks
19.6average position
Google Search Console, 3 months.
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Education website266 website users in 90 days
252new users
90 daysNov 2024 to Feb 2025
Google Analytics, 90 days.
Social media
Instagram accounts I've managed
A selection of Instagram accounts I've planned content for and managed.
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How to read these results
Real numbers, not mock-ups
Every screenshot comes from a live ad or analytics account I've managed. Figures are shown in each account's own currency: pounds for UK clients, dollars for US clients.
A "conversion" is whatever the account was set up to count, such as a lead form, booking or purchase. Client and campaign names are blurred or withheld to protect client confidentiality.
Services
Get results like these
Who you'll work with
Zehra Jabeen
I'm Zehra Jabeen, a Dubai-based digital marketing consultant with an MBA in Marketing and 8+ years of hands-on experience. I've managed $2M+ in ad spend, mainly across Google and Meta, with TikTok, Snapchat and LinkedIn where they suit the audience. I work day to day with education and training providers, beauty and wellbeing businesses, e-commerce brands and B2B suppliers. You deal with me directly from the first call to the monthly report.
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