Meta Ads management that turns scrollers into leads and sales
Facebook and Instagram reach people before they start searching. I build and manage Meta campaigns for lead generation and online sales, with the tracking, audiences and creative testing that keep cost per result low as you scale.
Why Meta Ads stop working
Meta can be the cheapest source of leads and sales you have, or a fast way to burn budget. The difference is usually one of these.
Talk it through- Leads come in cheaply but most never answer the phone.
- The same ads have run for months and costs keep creeping up.
- The Pixel misses conversions, so Meta optimises for the wrong people.
- Every campaign targets the same audience and they compete with each other.
- Nobody can say which ads actually produced customers.
What's included in Meta Ads management
Everything needed to make Facebook and Instagram a reliable source of customers.
Pixel and Conversions API
Meta Pixel and Conversions API set up and verified, with event match quality checked, so Meta optimises on real results.
Lead generation campaigns
Instant forms and landing page funnels, with qualifying questions that filter out low-quality leads before they reach you.
Sales and catalogue campaigns
Advantage+ shopping, catalogue and conversion campaigns for e-commerce brands, measured on cost per purchase and return.
Audience strategy
Broad, interest, lookalike and retargeting audiences structured so campaigns don't compete with each other.
Creative testing
New angles, hooks and formats tested every month, so ads stay fresh before fatigue pushes costs up.
Lead quality and CRM
Leads sent straight to your CRM, such as Zoho or HubSpot, so your team responds fast and we can track which ads produce customers.
Weekly optimisation
Budgets, audiences and ads adjusted every week against cost per lead, cost per sale and lead quality.
Reporting you can read
A monthly report covering spend, results, cost per result and what changes next.
How we'll work together
A clear process, so you always know what's happening and why.
Free ads audit
I review your ad account, Pixel and current creative, and send you a written summary of what to fix first.
Strategy call
We agree the offer, audiences, budget and the cost per result that makes sense for your business.
Tracking and build
Pixel and Conversions API fixed first, then campaigns, audiences and the first round of creative.
Launch and test
The first few weeks test audiences, offers and creative angles to find what converts.
Optimise and scale
Budget moves to the winning ads and audiences, with fresh creative added before results fade.
Recent Meta Ads results
Real results from Meta Ads Manager accounts I've managed. Each screenshot is taken straight from the account.
1,215 leads from $51.6K in spend
Instant form and prospecting campaigns across 11 cities in Florida, Georgia and Texas, October 2024 to February 2025.
1,847 online sales at $25.08 each
Meta sales campaigns for a US online retailer, July to December 2024.
1,233 leads at $9.73 each
Cold-audience lead campaigns for a US life insurance adviser, November 2024 to February 2025.
830 implant and Invisalign leads at £10.72
Facebook and Instagram lead forms for implants and Invisalign, September 2024 to February 2025.
596 patient leads from $18.9K in spend
Lead forms and website booking funnels for a US neuropathy clinic.
1,038 course leads at £1.85 each
Seasonal instant form campaign for a UK apprenticeship and adult learning provider.
Figures taken directly from the ad accounts, shown in each account's own currency. Client names withheld for confidentiality. See the full portfolio
What clients and colleagues say
Recommendations from my LinkedIn profile, quoted word for word.
Zehra ran our Meta ads and social media, and she nailed it. She understood our audience right away and created campaigns that actually got people engaging, and turning into real leads. She’s proactive, easy to collaborate with!
I've had the pleasure of working with Zehra, and I can confidently say she is a driven, detail-oriented professional with a knack for problem-solving and execution. ... For businesses looking for someone who can blend execution with a problem-solving mindset, Zehra is a fantastic asset. She's hardworking, resourceful, and committed to delivering results. I highly recommend her!
Zehra is a very committed social media manager and has created a number of campaigns, Google ads and Facebook campaign.
Is this the right fit?
A good fit if you are
- Clinics, salons, training providers, home services and e-commerce brands
- Businesses with a clear offer that works visually
- Owners ready to test creative and audiences
- Teams who can call leads back quickly
Probably not right for
- Anyone expecting the first ad to be the winner
- Businesses that can't supply photos, video or product images
- Offers that only make sense to people already searching (Google Ads may suit better)
Ways to work together
Management fees are separate from ad spend, which you pay directly to Meta. Every engagement is quoted on scope after a free call, so you only pay for what your business needs.
Meta Ads audit
A detailed review of your ad account, Pixel, audiences and creative with a prioritised fix list.
Meta Ads management
Facebook and Instagram campaigns managed weekly and reported monthly.
Google and Meta together
Both core platforms run as one plan, with shared tracking and one report.
Zehra Jabeen
I'm Zehra Jabeen, a digital marketing consultant with an MBA in Marketing and 8+ years of hands-on experience. I've managed $2M+ in ad spend, mainly across Google and Meta, with TikTok, Snapchat and LinkedIn where they suit the audience. I work day to day with education and training providers, beauty and wellbeing businesses, e-commerce brands and B2B suppliers. You deal with me directly from the first call to the monthly report.
Frequently asked questions
Should I run Meta Ads or Google Ads?
Meta Ads create demand among people who aren't searching yet, so they suit visual offers, local services, courses and e-commerce. Google Ads capture people already searching. Many businesses get the best results from both, and I'll tell you honestly if one is enough.
Are instant form leads lower quality than website leads?
They can be, which is why I add qualifying questions and send leads straight to your CRM for fast follow-up. For some offers a landing page produces better leads at a slightly higher cost, so I often test both.
How much should I spend on Meta Ads?
Enough for each campaign to get through Meta's learning phase, which needs around 50 results a week per ad set. After the audit I'll give you a realistic starting budget based on your likely cost per result.
How long before Meta Ads deliver results?
Most accounts produce leads in the first week, but the first two to six weeks are a testing period. Cost per result usually settles once the winning audiences and creative are clear.
Do you create the ads as well?
I write the angles and copy and brief the creative. Designs and short-form video can be produced through my ad creative service, or I can work with your own designer.
Has iOS privacy made Meta Ads less effective?
It made tracking harder, which is why Conversions API matters. With server-side tracking set up properly, Meta still optimises well and reporting is far more accurate.
Do I keep ownership of my ad account?
Always. Your Business Manager, ad account, Pixel and data stay in your name. I'm added as a partner, so you keep full access.
Find out what your Meta Ads should be costing you
Get a free audit of your ad account, or book a 30-minute call. You'll get honest answers on what to change first.