The Social Media Epidemic: Every Platform Is Copying Each Other | Here’s How to Win
“Every platform now does every format. That’s not a problem, it’s your biggest opportunity.” Cast your mind back to 2016. The social media landscape was clean, predictable, and platform-specific: Fast-forward to 2026, and something strange has happened. Open any platform and you’ll see the same thing: short videos, everywhere. Platforms have lost their original identities…
